Full Job Description
Exciting Opportunity: Digital Content Strategist
Are you an innovative and analytical thinker with a passion for digital content creation and strategy? Amazon, a global leader in e-commerce and cloud computing, is looking for a Digital Content Strategist to join our dedicated team in Longmont, Colorado. This position offers you the chance to work alongside talented professionals and contribute to cutting-edge strategies that enhance user experience and engagement across various digital platforms.
Your Role
As a Digital Content Strategist at Amazon, you will take on a multifaceted role that involves research, strategy development, and execution of content initiatives. You will work closely with cross-functional teams, including marketing, product management, design, and engineering, to effectively align content with business goals. You will be responsible for providing actionable insights and recommendations that help optimize our digital content for increased engagement and conversion rates across the board.
Key Responsibilities
- Content Strategy Development: Craft comprehensive digital content strategies that align with the overarching goals of Amazon. Ensure strategies are research-based, data-driven, and engage target audiences effectively.
- Content Creation: Lead the development of compelling and SEO-optimized content across various platforms, including the Amazon website, social media, blogs, and email campaigns.
- Analytics and Measurement: Utilize analytics tools to monitor content performance. Generate regular reports detailing key metrics and insights to help guide strategic adjustments.
- Collaboration: Work with interdisciplinary teams, including marketers, designers, and developers, to create cohesive campaigns that leverage content to drive business objectives.
- Content Guidelines: Develop and maintain consistent brand messaging and guidelines across all digital channels.
- Market Research: Stay updated on industry trends, emerging technologies, and competitor strategies to better inform content strategies.
- User Experience Optimization: Ensure that all content adheres to UX principles and enhances the overall shopping experience for customers.
Qualifications
The ideal candidate for this position will possess the following qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3-5 years of experience in digital content strategy, marketing, or a related area.
- Proven track record of crafting engaging, high-quality content across different digital channels.
- Strong understanding of SEO best practices and analytics tools such as Google Analytics, SEMrush, or similar platforms.
- Exceptional verbal and written communication skills, with an ability to engage diverse audiences.
- Strong organizational skills and an ability to manage multiple projects simultaneously while meeting tight deadlines.
- Experience with content management systems (CMS) and marketing automation tools.
What We Offer
At Amazon, we believe in investing in our employees’ growth and well-being. As a Digital Content Strategist, you will enjoy a collaborative work environment, competitive salary, and comprehensive benefits packages, including:
- Health, dental, and vision insurance
- Retirement savings plans with company matching
- Generous paid time off policy
- Professional development opportunities and ongoing training programs
- Access to the latest tools and technologies to ensure success in your role
Why Longmont?
Longmont is a vibrant and thriving community nestled in the heart of Colorado. Known for its incredible outdoor recreational opportunities, family-friendly atmosphere, and a strong sense of community, Longmont offers a perfect balance of work and life. With stunning views of the Rocky Mountains and a variety of local dining and recreational options, you will find plenty of ways to enjoy your free time.
If you are ready to take your career in digital content strategy to the next level with a company that values innovation and creativity, Amazon is the place for you. Join us in shaping the future of customer engagement through compelling content.
How to Apply
If you are excited about this opportunity to be a part of one of the world’s leading companies and help drive digital marketing initiatives, we would love to hear from you! Please submit your resume and a cover letter outlining your relevant experience and your approach to digital content strategy.
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.